Not to be confused with the typical ‘Inside Sales’ function. The Aspire Group’s Fan Relationship Management Centers (FRMC) offers our client partners a new way to “love their fans.” A custom-built FRMC is a unique way to maximize ticket marketing, ticket sales, ticket service revenue, attendance and build fans for life.
|Superb customer experience on outbound and inbound ticket sales and service calls
Synchronized direct marketing strategies
Customer Relationship Management (CRM) system development and execution
|Data-Base Management (DBM)
- fan data capture and contact campaign development
Intelligent e-marketing techniques
The Aspire Group client partners who contract for an on-site FRMC or remotely out of one of Aspire’s National Sales Centers, have a designated Manager who runs the day-to-day operations of the Center, ensuring profitability while exceeding client partner expectations in revenue generation and customer service. Each Manager is responsible for continually developing the Ticket Marketing, Ticket Sales and Ticket Service program in the following areas:
New Business Generation
Developing Ticket Marketing, Sales and Service "Next-Practices"
Performance Analytics: Daily Results Tracking and Reporting
Maintaining a Low Cost of Sale
Installment and oversight of Aspire’s “Raise Your Game” Executive Development Program
One of the core objectives of the Fan Relationship Management Center is to develop future leaders in Sport Business. We pride ourselves on selecting the best potential leaders in the sports industry and then providing them with cutting-edge training and development programs from our best-in-class experts giving them a exclusive chance to grow their careers through our unique “Raise Your Game” Executive Development Program.
“We look at this as the next frontier for what we need to do to sell more tickets. We’re not doing a massive radio or TV campaign, we’re not going to advertise in the newspaper. Fan Relationship Management is how we’re going to raise well over a million dollars every year in new revenue.”
Dan Radakovich, Former Director of Athletics, Georgia Tech