With twenty-four member clubs in the US and six in Canada, the NHL is the premier professional ice hockey league in the world.

Challenge:

Assist the league in building a Team Services function designed to support the clubs in growing team business revenues and attendance.

Solution:

Aspire Chairman & CEO, Dr. Bernie Mullin, shared the strategy, programs and execution behind the NBA’s highly-acclaimed Team Marketing and Business Operations (TMBO) and supported in the hiring of key personnel to affect a customized strategy for hockey in North America.

Results:

NHL Team Services within its first 2 seasons of operation was able to produce an average improvement in season ticket holder retention of 2% across all 30 teams, accompanied by almost doubling average new season ticket sales revenue per annum, translating into eight-figure revenue growth.