George Mason University and Playfly Aspire Sign Multi-Year Partnership Extension

ATLANTA, GA – George Mason Athletics (George Mason) and Playfly Aspire have renewed their sales and services partnership, which initially began in 2022. Operating from George Mason’s Fairfax, VA campus, the Playfly Aspire team has increased annual ticket revenue by over 15% during the first two years of the partnership and generated record-breaking attendance figures for George Mason’s basketball programs. This multi-year extension will add staff to the already thriving sales team and keep Playfly Aspire on campus alongside their multimedia rights colleagues at Playfly Sports Properties for years to come.

As part of this extension, George Mason will also utilize Playfly Aspire’s award-winning Strategy, Analytics, and Marketing (SAM) team, who will bring extensive inventory valuation experience to optimize ticket pricing at EagleBank Arena.

Marvin Lewis, Assistant Vice President and Director of Intercollegiate Athletics at George Mason University, remarked on the extended partnership:

Tony Garrett, Senior Vice President of Property Operations at Playfly Aspire, shared his excitement about the continued collaboration:

About George Mason Athletics

Founded in 1949 in Fairfax, Virginia, George Mason University is the largest public research university in the state, offering over 200 degrees to its 38,000 students. George Mason Athletics sponsors student-athletes across 20 Division I teams that compete primarily in the Atlantic 10 Conference.

About Playfly Aspire

Playfly Aspire is an award-winning sports and entertainment marketing firm, recognized as a top employer in the industry by Forbes and Front Office Sports. Renowned for innovative consulting, ticket sales, and partnership services, Playfly Aspire pioneered the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth through strategic consulting and research, sales and service training, and best-in-industry fan relationship management.

For more information about Playfly Aspire, visit: www.theaspiregroupinc.com and follow us on all our social media channels, Instagram, Facebook, LinkedIn, and Twitter.

For project and partnership inquiries, contact:

Joe Kronander at joe.kronander@playfly.com