Georgia Tech Athletics first to launch Aspire’s A-Cube

(ATLANTA, GA) – The Aspire Sport Marketing Group and Georgia Tech Athletic Association (GTAA) announced an expansion to its existing 8-year partnership to build a customized A-Cube for Georgia Tech (GT-Cube), the first of its kind in the sports and entertainment industry. The Aspire A-Cube is a cutting-edge data aggregation platform that facilitates intelligent marketing and produces data insights to maximize ticket sales revenues and attendance.

“As the modern-day fan evolves, it’s critical that we market Georgia Tech in a manner that puts the right message, in front of the right supporter, through the most effective channel, said Rick Thorpe, Associate Athletic Director of Sales & Fan Experience for Georgia Tech. The GT-Cube’s core business intelligence capabilities will fundamentally enhance how we sell tickets, identify new donors and impact all revenue streams.”

The platform gathers and analyzes internal data points from digital activities and behaviors to create a robust, dynamic profile for each current and future Georgia Tech fan. The GT-Cube learns from consumer preferences and behaviors, delivering the most relevant, targeted messages to increase conversions. By continuously collecting real-time data on visitors across all of Georgia Tech’s digital platforms, the GT-Cube optimizes lead generation efforts while providing actionable insights surrounding fans interest level to enhance future sales, marketing and development efforts.

“A cutting-edge program such as Georgia Tech takes immense pride in embracing technologies to better serve its fan base,” said Bill Fagan, Chief Operating Officer for The Aspire Group. “With this partnership and implementation of the A-Cube, Georgia Tech will have a 360-degree view of each potential and current fan allowing them to optimize real-time engagement and capitalize on purchase intent.”

As one of the most innovative programs in collegiate athletics, GTAA was the first to outsource its ticketing to Aspire in 2009 and is the first to launch Aspire’s A-Cube. Since inception, GTAA’s Fan Relationship Management Center (FRMC^SM) has generated over $14.1 million in new ticket & related donation revenue.

 

About Georgia Tech Athletics

With 400-plus student-athletes across 17 varsity sports, Georgia Tech competes at the highest level of intercollegiate athletics as a member of NCAA Division I and the Atlantic Coast Conference (ACC) with a mission to develop young people who will change the world. Georgia Tech has long been a leader in innovation in college athletics with the NCAA CHAMPS/Life Skills Program (known as the Total Person Program at GT), commitments to athletics scholarships until a student-athlete graduates and the use of virtual reality in recruiting among the many concepts that originated on The Flats. The Yellow Jackets have won five national championships during their illustrious history (four in football – 1917, 1928, 1952 and 1990; one in women’s tennis – 2007), appeared in two Final Fours in men’s basketball (1990 and 2004) and three College World Series in baseball (1994, 2002 and 2006). Combining world-class education with top-notch athletics, Georgia Tech has produced 83 Academic All-Americans.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm specializing in providing partners with the most innovative ticket marketing, sales and service solutions in the sport industry.  Aspire created the Ticket Marketing, Sales & Service (TiMSS^SM) niche, revolutionizing the Intercollegiate Athletics space with the first Fan Relationship Management Center (FRMC^SM) at Georgia Tech in 2009.  Over 195 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management. For more information, visit www.theaspiregroupinc.com.

For inquiries, contact:
A.J. Smith: 404-389-9100 or aj.smith@theaspiregroupinc.com