Old Dominion and Playfly Aspire Partner for Ticket and Sponsorship Sales

ATLANTA, GA – Old Dominion University (ODU) and Playfly Aspire have entered a revenue enhancement partnership focused on the Monarchs’ ticketed sports and sponsorship assets. Playfly Aspire has established a team of sales and service professionals on ODU’s Norfolk, VA campus who will work alongside ODU athletics to optimize ticket sales, fan experiences, and commercial partnerships.

The Monarchs have a long and successful history with Playfly Sports, Playfly Aspire’s parent company, first partnering in 2008 to create non-traditional marketing and revenue-driving opportunities through their multimedia rights. That MMR partnership was recently extended through the 2033 academic year. Old Dominion is the sixth active Playfly Aspire partner in the commonwealth of Virginia.

Dr. Camden Wood Selig, ODU Athletic Director, voiced his enthusiasm about the partnership.

Tony Garrett, Senior Vice President of Fan Relationship Management & DEI at Playfly Aspire, also conveyed optimism about this new partnership.

About ODU Athletics

Old Dominion University (ODU) Athletics sponsors 16 NCAA Division I varsity sports teams who compete as the “Monarchs” primarily within the Sun Belt Conference . Over the past five years, ODU teams have won conference championships in men’s basketball, women’s soccer, men’s and women’s tennis and field hockey. 61 Monarchs have represented their country at the Olympic Games.

About Playfly Aspire

Playfly Aspire is an award-winning sports and entertainment marketing firm, recognized as a top employer in the industry by Forbes and Front Office Sports. Renowned for innovative consulting, ticket sales, and partnership services, Playfly Aspire pioneered the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth through strategic consulting and research, sales and service training, and best-in-industry fan relationship management.

For more information about Playfly Aspire, visit: www.theaspiregroupinc.com and follow us on all our social media channels, Instagram, Facebook, LinkedIn, and Twitter.

For project and partnership inquiries, contact:

Joe Kronander at joe.kronander@playfly.com