Playfly Aspire and Northeastern University Announce Partnership Extension

ATLANTA,GA –Northeastern University and Playfly Aspire have announced a second extension of their successful partnership, which began in 2018. Playfly Aspire’s Fan Relationship Management Center (FRMC), on-site at Northeastern’s Boston campus, generated a 78% y/y increase in revenue in fiscal year 2024 and has driven $2.1M since inception for the Huskies.

Playfly Aspire has consistently elevated revenue and attendance benchmarks at Northeastern. Under the leadership of Director of Sales & Service, Sean Allison, Northeastern saw a 40% y/y increase in group sales revenue in FY24 and the largest single-game revenue in Northeastern athletics history when the men’s ice hockey team hosted Bentley.

Jim Madigan, Director of Athletics and Recreation for Northeastern, spoke about the extended partnership,

“We are excited about our extended relationship with Playfly Aspire. Their contributions to not only ticket sales, but also our annual giving fund and overall department vision, have made a significant and lasting impact on Northeastern Athletics and our community. We look forward to continuing our work together into the future.”

Tony Garrett, Senior Vice President of Fan Relationship Management & DEI at Playfly Aspire, echoed the excitement,

“Playfly Aspire is thrilled to be extending our partnership with Northeastern for a third time. The success we have achieved so far highlights the strength of our collaborative relationship, and we are eager to continue building on this momentum.”

About Northeastern University Athletics

Northeastern Athletics, sponsors 17 varsity sports programs that compete as the “Huskies” in the Coastal Athletic Association, Hockey East, and Eastern Association of Rowing Colleges. Northeastern strives to provide a distinctive student-athlete experience and competitive excellence, which unleashes and energizes networks of engagement and pride. Located in Boston, MA, Northeastern has captured 31 regular season and conference tournament titles in the last six years.

About Playfly Aspire

Playfly Aspire is an award-winning sports and entertainment marketing firm, recognized as a top employer in the industry by Forbes and Front Office Sports. Renowned for innovative consulting, ticket sales, and partnership services, Playfly Aspire has pioneered the outsourced ticket sales niche since establishing its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than three hundred collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth.

For more information about Playfly Aspire, visit www.theaspiregroupinc.com and follow us on Instagram, Twitter (X), LinkedIn, and Facebook.

For project and partnership inquiries, contact: Joe Kronander at joe.kronander@playfly.com