Qina Yu joins University of Toledo FRMC as Database Marketing Coordinator

Qina Yu has joined the Aspire family as the Database Marketing Coordinator at the University of Toledo’s Fan Relationship Management Center (FRMC). 

Yu comes to Aspire from the IMG Academy in Bradenton, Florida where she served as a PR specialist.

Yu graduated from the University of Florida in May with a Master’s in Sport Management and a minor in statistics. While attending the University of Florida, Yu served as a Data Analyst Intern in the Ticket System & Analytics Office for the Athletic Association. Her main responsibilities included marketing research into season ticket holder retention and ticket resale and ticket exchange analysis. She also conducted research on factors contributing to email open rates and engagement.

Yu is originally from China, where she received her Master’s in Business Information System from the City University of Hong Kong in 2013 and moved to the U.S in 2014 to attend the University of Florida.