San Jose State University Optimizes Football Pricing with Playfly Aspire

ATLANTA, GA — San Jose State University (SJSU) recently partnered with Playfly Aspire to conduct an in-depth pricing and packaging analysis for CEFCU Stadium. Highlighted in a video produced by SJSU Athletics, the study’s results will enhance the game-day experience for fans and optimize ticketing strategies for all games and events hosted at the venue.

Scott MacDonald, Senior Deputy AD for External Operations at SJSU, in reference to the study:

Through a series of collaborative workshops, SJSU and Playfly Aspire worked together to analyze the Spartans’ primary & secondary ticket sales trends, competitive benchmarking across the northern California sport & entertainment landscape, and the fan experience at CEFCU Stadium. The outputs of the study included a dynamic five year ticket volume and all-in revenue (including donations) forecast. This in-depth study comes on the heels of Playfly Aspire’s analysis of SJSU’s Men’s Basketball pricing.

Jack Luce, Vice President of Strategy, Analytics, and Marketing at Playfly Aspire reflected on the SJSU project:

Playfly Aspire has collaborated with partners across major Division 1 programs and professional sports leagues to price venues, revise seating maps, and recommended menu offerings. Looking to renovate or move into a new venue? Just want to ensure you’re maximizing your building’s potential? Get in touch with Joe.Kronander@playfly.com or Jack.Luce@playfly.com to learn how Playfly Aspire’s objective opinions, enhanced analytics, and cross-property benchmarking capabilities have driven millions in incremental ticket revenue and set attendance records for their partners.