The Aspire Group To Administer Harvard Athletics’ Outbound Ticket Sales And Service Operation

The Aspire Group, the global leader in sport revenue enhancement through Ticket Marketing, Sales and Service, announced today that it has been retained by the Harvard Department of Athletics to administer the Department’s outbound ticket sales and service operation through an on-campus Fan Relationship Management Center (FRMC). The Crimson FRMC will be led by a selling Manager and one Sales Consultant, both dedicated to providing Harvard Athletics fans with best-in-class year-round customer service and an outstanding experience when attending athletic events in historic Cambridge, Massachusetts. In addition to administering Harvard Athletics’ outbound ticket sales and service operation, The Aspire Group will also provide support in fan research, faculty/amenity research, ticket pricing workshops and Ticket Marketing, Sales and Service Planning.

“We are pleased to have retained Aspire to work with us on this initiative,” stated Nick Majocha, Harvard Athletics Ticket Manager. “Aspire’s goals will be to help us broaden our outreach efforts, introduce more fans to Harvard Athletics, and aid us in our continued efforts to provide superior customer service to our dedicated supporters.”

“We look forward to supporting Harvard Athletics in providing the Crimson community superb customer service,” stated Bill Fagan, SVP & GM of Fan Relationship Management for The Aspire Group. “As a New Englander myself, I know the level of passion the Crimson fans have and the extremely high standards they expect for customer service.”

The Aspire Group’s CJ Wiatr, Regional VP of Fan Relationship Management, will serve as the liaison between Aspire and Harvard Athletics. Wiatr has worked for several NFL properties and oversaw Aspire’s Rutgers University property.

For inquiries or further questions, please contact Alan Pandiani at alan.pandiani@theaspriegroupinc.com

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sport business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with over 40 collegiate properties in the USA and over 100 additional sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. Recently, The Aspire Group was ranked by Forbes as one of the “Top Ten Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales And Client Services” award for the second time. For more information, please visit www.theaspiregroupinc.com.

About Harvard Athletics

Harvard University fields an athletic program that is the largest and one of the most successful in Division I of the NCAA. With 42 varsity sports and over 1,200 varsity athletes, Harvard is fully committed to a well-rounded athletic program, consisting of club, intramural and recreation opportunities for all students. Athletics at Harvard builds community through the engagement of students, faculty, staff, and alumni, and creates a portal through which neighboring communities can enjoy the Harvard experience. Harvard values the lessons that have long been taught by athletic participation. In teaching these lessons to its students, Harvard instills habits, which will lead students to better and healthier lives. Harvard Athletics follows the message of its tagline: Academic Integration and Competitive Excellence in Division I Athletics. For more information on Harvard Athletics, please visit www.GoCrimson.com